An Early and Quick Look at Holiday Season Gift Cards

Navigator Edition: November/December 2013
By: Allison Brenner

Throughout the holiday season, our team took inventory of gift card trends and new developments across the industry.  The table below lists a few early gift card observations from our analysts as they perused mobile, web, and in-store channels.  Consistent with past years, gift cards ranked at or near the top of holiday shopping lists and the 2013 holiday shopping season was as competitive as ever.  We look forward to sharing the results of our 2013 Annual Holiday Gift Card Study in early 2014.

Figure 1: Early Gift Card Observations: 2013 Holiday Season


For more information, please contact Allison Brenner, Analyst, specializing in Credit Card Issuing,

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