Overview of Our Mobile Commerce & Alternative Payments Practice

Navigator Edition: Mobile Commerce & Alternative Payments: SPECIAL EDITION
By: Paul Grill

First Annapolis has been advising clients on emerging payment products and technologies since the late 1990s when prepaid, P2P, and Internet payments were in vogue. In the last three years our Mobile Commerce & Alternative Payments Practice has been focused almost exclusively on the impact of mobile across the payments landscape. Our client experience spans most of the major constituents in the mobile value chain including:  issuers, processors, payment networks, acquirers, MNOs, TSMs, and other specialized providers of mobile technology. Our clients are primarily based in North America and Western Europe, but our research efforts extend around the globe to capture important mobile developments in Asia and emerging markets. Given the nascent stage of the development of mobile, First Annapolis’s project work is focused in areas such as:

  1. Defining the value chains for the enablement of mobile commerce and payments
  2. Estimating the revenue potential/business case for mobile offerings Researching and evaluating the potential impacts of emerging mobile technologies and competitors
  3. Prioritizing and describing likely mobile consumer/merchant use cases, and identifying the key capabilities required to fulfill these
  4. Forming partnership and service provider relationships between suppliers and buyers of mobile infrastructure services

Importantly, payments is only one component of the mobile subject matter expertise provided by First Annapolis. Since the consumer mobile experience comprises a broad set of use cases that surround payments, First Annapolis  has expanded its capabilities to include many aspects of the commerce (e.g., advertising, offers, coupons, location-based services, loyalty program support) and account management (e.g., banking, bill payment, fraud warnings) services being enhanced by mobile. In particular, much of our recent project work has focused on evaluating the revenue opportunity associated with enabling commerce transactions, understanding the key capabilities and relationships required to profit from targeted mobile marketing, and conceptualizing integrated offers and payments solutions.

The Mobile Commerce & Alternative Payments practice is headed by Paul Grill, a partner with 15 years of payments industry consulting experience, and a background in authentication and encryption technology in the financial services industry. Paul is a noted expert on the adoption of new technologies in payments, and has been featured in the media and events in the past year such as American Public Media’s Marketplace, the Chicago Federal Reserve’s Symposium on Immediate Funds Transfer for General Purpose Payments, the ETA’s Inaugural Mobile Payments Summit, and the American Banker. Paul manages a dedicated team of consultants and analysts that track the growth, adoption, technologies, competitors, economics, regulations, and other trends impacting mobile payments.

In addition to completing customized engagements, the Mobile Commerce & Alternative Payments team develops data-driven reports on several important mobile and emerging payments topics. Past reports have included:

  1. Top 500 e-Commerce Alternative Payments Acceptance Payments Study (tracking acceptance and promotion of various emerging payment products at leading e-tailers)
  2. Top 100 Mobile Banking Study (analyzing the mobile banking functionality offered by the largest US financial institutions)
  3. Mobile P2P Study (reviewing the functionality, pricing, and consumer experience associated with the emerging mobile person-to-person payments products)

The team’s tentative report release schedule for 2012 is as follows:

  1. Late Winter:  Top 100 Remote Commerce Payments Acceptance & Mobile Functionality Study (tracking alternative payments acceptance, mobile app/wallet deployment, & mobile commerce activity at leading e-/m-commerce retailers)
  2. Late Spring:  Mobile P2P Study (updated from 2011)
  3. Late Summer:  Top 100 Mobile Banking Study (updated from 2010 & 2011, and including any in-market mobile payments functionality from leading FIs)
  4. Late Fall:  Mobile Payments Study (review and comparison of NFC and cloud-based payments solutions in-pilot/launched by mid-2012)

Additionally, First Annapolis will create sponsored or syndicated reports on specific topics not listed above.

Please contact paul.grill@firstannapolis.com to inquire about these reports or any of our Mobile Commerce & Alternative Payments advisory services.

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