First Annapolis Advises General Motors on Multi-Year Extension of Co-Brand Partnership and Launch of New GM Card from Capital One
MCLEAN, Va. & DETROIT, (BUSINESS WIRE) – Capital One Financial Corporation (NYSE:COF) and General Motors (NYSE:GM) along with MasterCard (NYSE:MA) announced a multi-year extension of their co-brand card partnership and the launch of the new GM Card from Capital One, a transformational new product in the automotive rewards credit card category. This new card delivers tremendous value and rich automotive rewards by offering consumers 5 percent Earnings on their first $5,000 worth of net card purchases annually and an unlimited 2 percent on all other purchases.
“Our customers have never had a better or bigger lineup of new Chevrolet, Buick, GMC and Cadillac models to choose from to meet their needs,” said Chuck Thomson, general manager, GM Retail Sales and Marketing Support. “We are introducing 27 new or refreshed cars, trucks and SUVs in 2013 and 2014 – an average of one per month – and the new GM Card is the key for customers to put one in their driveways.”
First Annapolis Consulting, Inc. served as advisor to General Motors.
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