First Annapolis Advises Belk on Consumer Financing Program Agreement with Synchrony Financial


January 25, 2017

STAMFORD, Conn. and CHARLOTTE, N.C., –  Synchrony Financial (NYSE:SYF), a premier consumer financial services company, and Belk, a private department store company, today announced they have agreed to a multi-year renewal of Synchrony Financial’s consumer financing program.

Belk operates department stores in 16 Southern states as well as belk.com and offers a wide assortment of national brands and private label fashion apparel, shoes and accessories.

Synchrony Financial has provided a consumer financing program for Belk through the Belk Rewards program for more than a decade. Qualifying cardholders can continue to access discounts, loyalty rewards, mobile account management, receipt-free returns and other exclusive benefits* with a Belk Rewards, Belk Premier or Belk Elite credit card for use in stores and online.

Cardholders earn 1 point for every $1 spent on qualifying merchandise purchases, and receive $10 in rewards certificates for every 400 points earned. Elite members also receive free shipping, quarterly 20% off personal sale days and a 20% off birthday coupon.

“The Belk Rewards credit program has been instrumental in increasing our store and online traffic,” said Lisa Harper, CEO of Belk. “We value Synchrony Financial’s industry expertise, commitment to innovation and knowledgeable insights that provide added value to our customers.”

First Annapolis Consulting, Inc. served as advisor to Belk, Inc.

Click here to read the full press release.

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