First Annapolis Advises Bon-Ton Stores on Extension of Private Label Credit Card Agreement With Alliance Data
YORK, Pa. – The Bon-Ton Stores, Inc. (NASDAQ:BONT) announced it has extended its private label credit card program agreement with Alliance Data Systems Corporation’s (NYSE:ADS) Ohio-based card services business, a premier provider of branded private label, co-brand, and commercial credit programs. The agreement provides that the original term is extended three years to July 2022.
“We are very pleased to extend our relationship with Alliance Data, an industry leader in the private label credit card business. Their partnership has greatly assisted us in building our customer base and growing customer loyalty, and we look forward to continued growth through our collaboration,” said Kathryn Bufano, president and chief executive officer of The Bon-Ton Stores, Inc.
First Annapolis Consulting, Inc. served as advisor to Bon-Ton Stores, Inc.
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