First Annapolis Consulting announces the release of its 2012 Mobile Banking and Payments Study. The 3rd edition of the study analyzes year-over-year data, providing a linear perspective of the developments and trends occurring in mobile banking and payments. First Annapolis gathered over 90 data points across 105 financial institutions (100 in the United States, 5 in Canada) spanning key areas of interest including mobile channel presence, feature functionality, and payments and commerce development.
Figure 1: Mobile Banking Overall Results in the Top 100
Commerce and marketing functionality continue to emerge in mobile banking, driven by large financial institutions as they continue along a pathway to payments. Remote deposit capture, credit card reward redemption, and mobile wallet participation grew significantly in 2012. These advancements are beginning to deepen the traditional banking relationship by extending many banks’ customer value proposition towards enabling purchases remotely and at the physical point of sale. Reward and loyalty features, plus others such as mobile person-to-person payments, represent stepping stones towards integrated mobile payments and consumer digital wallet adoption.
Figure 2: Advanced Mobile Functionality in the Top 100
The study is available for $3,500. Data used to create the report will be available upon request for an additional fee.
For a sample from the report, more information, or to purchase this study, contact: mobilecommerce@firstannapolis.com
