Research Services

First Annapolis offers both a customized and syndicated research service as part of our core consulting practice. We leverage our in-house analyst team, robust access to research resources, field work, and intellectual capital to deliver fresh insights and a balanced market perspective. Customized research reports on the following topics have been developed recently:

• Financial services strategies and tactics of various retailers
• Strategies of card issuers and networks to target the affluent market segment
• Diversification strategies and results of credit card issuers
• Emerging payments providers, products, and strategies
• New product developments and launches in the credit card industry
• Branch-based new account acquisition practices
• Field marketing practices used in retail credit card programs
• Benchmarking of gift card program strategies

Our research services align with each of our practice areas and can be scoped to meet your specific needs, however narrow or broad.