Brooke Ybarra

Senior Manager,

Merchant Acquiring


Brooke Ybarra is a Senior Manager at First Annapolis Consulting in the Merchant Acquiring practice. She works with a variety of clients, including payment networks, national and regional banks, acquirers, processors, ISOs and major merchants on projects covering strategic planning, pricing and attrition analysis, and research initiatives. Brooke also routinely supports mergers and acquisitions projects in the merchant acquiring industry.

Brooke’s recent assignments include comprehensive pricing analysis and sales strategy evaluation for a large U.S. acquirer, market research and sizing analysis for a top 10 U.S. acquirer, a market entry and pricing strategy for an ISO’s unique POS product extension, and a processing cost analysis for a major entertainment company. She has also recently supported numerous buy-side due diligence efforts covering various aspects of an acquirer’s operations and provided end-to-end transaction support for an agent bank-based merchant portfolio sale and the formation of a bank partnership with a leading non-bank acquirer.


Merchant Acquiring
Mergers and Acquisitions
Bank Partnerships
Growth Strategies


McDonough School of Business at Georgetown University M.B.A.
Stanford University B.S. in chemical engineering

Professional Background

Joined First Annapolis in 2010
Program Management and Analysis: Central Intelligence Agency

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