Jeff Crawford

Senior Manager,

Payments Strategy and Innovation, Mobile/Alternative Payments


Jeff Crawford is a Senior Manager in the Payments Strategy and Innovation practice and Mobile/Alternative Payments practice with First Annapolis Consulting, Inc.  His primary focus includes advising clients in responding to innovation and new technology.  This includes new product development, business case creation, partnership selection, and implementation support.

Jeff’s clients include leading financial institutions, payment networks, processors, retailers, and other new entrants to the industry. Jeff’s recent project work consists of assisting MNOs, financial institutions, technology providers and retailers with developing business cases for mobile offerings (including mPOS, P2P and digital wallets).  Additionally, he has led several partner selection processes to assist new entrants in bringing innovative payment products to market.  Jeff has also authored several studies on the mobile banking and payments capabilities of the top financial institutions and retailers in the U.S.


Mobile/Alternative Payments
Payment Strategy
Prepaid Card Issuing


Smith School of Business, University of Maryland M.B.A. with a concentration in strategy
University of California, Santa Barbara B.B.A. with a concentration in political science

Professional Background

Joined First Annapolis in 2010
Jones Lang LaSalle

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