Ryan Feeley

Senior Manager,

Payments Strategy and Innovation


Ryan Feeley is a Senior Manager in the Payments Strategy and Innovation practice and Mobile/Alternative Payments practice with First Annapolis. Ryan has spent a decade advising clients on issues relating to payments strategy. Ryan regularly helps leading banks, processors, and card networks identify market opportunities, launch new products and services, respond to new regulations, and develop early mover approaches to new technologies such as mobile wallet, tokenization, and EMV.  Additionally, he has advised leading issuer and non-bank program managers on open-loop prepaid products.

Recent engagements include conducting strategic market analyses to identify growth opportunities for leading debit/EFT processors, working with a leading prepaid program manager to develop a business case for new market entry, advising a leading processor on tokenization strategy, supporting several bank in implementing EMV, and helping a leading online banking provider refine its growth strategy. Ryan has also provided valuation and due diligence support on several M&A transactions.


Payments Strategy
Debit Card Issuing
Prepaid Card Issuing
Mobile Commerce & Alternative Payments Strategy


Kellogg School of Management M.B.A. with concentrations in Finance, Marketing, and Managerial Economics
Wake Forest University B.S. in Business

Professional Background

Joined First Annapolis in 2006

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